What AI SEO involves
- Visibility measurement – we track a set of real buyer prompts in ChatGPT, Perplexity, Gemini and Google AI Overviews and record whether your brand is mentioned, cited or missing.
- Entity work – consistent information about your company across your site, profiles and directories, so models connect your brand to the right topics.
- Content AI systems can quote – clear answers, definitions, comparisons and data on your own pages, written for people first.
- Third-party citations – presence in the reviews, rankings, directories and articles that AI answers draw on.
- Technical access – making sure AI crawlers can reach the content you want cited.
How AI SEO relates to classic SEO
Google's AI features are built on its search index, and many AI assistants retrieve web pages before they answer. Strong classic SEO is therefore the base of AI visibility. What changes is the emphasis: being mentioned on trusted third-party sites, and having pages that answer specific questions directly, matter more than before.
What we report
Each month you see the share of tracked prompts where your brand appears, which sources the answers cite, which competitors are named instead of you and what we will change next. Read more in how to get your brand cited in AI Overviews and ChatGPT.
Frequently asked questions
Can you guarantee that ChatGPT will recommend us?
No one can. AI answers vary between users and over time. We measure visibility across many prompts and work on the factors that make mentions more likely.
Is GEO different from SEO?
It builds on SEO. The same foundations apply, with more weight on brand mentions, citations and clear, quotable answers.
Do we need AI SEO if we already rank well?
Ranking well helps, but AI answers often cite third-party sources. It is worth measuring whether your brand appears in them.
Talk to us about AI SEO
Send a short description of your site and goals. You get a reply from a senior specialist within one working day.